What is marketing strategy?
You have a business strategy, no doubt. Goals, plans... know where you're going and what you want to achieve? All recruitment agencies' goals break down further than 'just make money'. Where, how? What is going on in your market? How can you be competitive?
The fact is, a lot of decisions made in a sales business concern marketing thinking. Sales and marketing are intrinsically linked to the overall customer experience, and planning for them properly, even at the start, can help you maximise investment and save time in the long-run.
How marketing can help your business make money
Provide client pipeline
Generate candidates
Maximise technology
Add value to your consultants
Testimonials
When Catherine joined 3Search, our marketing was almost non-existent. We had organically grown a solid brand but there was no strategy in place. During her role with 3Search, Catherine drove this across key channels such as Events, Digital and Content.
The growth of Catherine as a commercially minded marketer has been fantastic to see. She, along with her team, have driven significant MQL's generating hundreds of thousands of pounds of revenue and set us up as the clear market leader in our space.
I have no doubt Catherine would be an asset to any organisation looking to do similar.
Catherine really is a powerhouse of marketing prowess! Her ability to analyse and plan to meticulous detail really is astounding, and what she doesn't know - isn't worth knowing. There aren't many marketers who have a solid grasp on SEO, but Catherine is one of them!
Aside from her knowledge and obvious skill, she is an absolute pleasure to with. She listens well, executes when necessary and has impeccable communication.
Having collaborated with Catherine on numerous projects over the years, I am continually impressed by her exceptional ability to identify opportunities for generating B2B leads.
Her strategic approach and unwavering focus on achieving the end goal of attracting high-quality leads to drive revenue are truly remarkable. Catherine's skills and foresight are invaluable assets to every project she undertakes.