Tech
Tech strategy that fuels growth, not frustration
Why tech strategy?
Marketing can't deliver without the right tech stack - your website, CRM, automations and BD should all be aligned to make your growth journey simpler.
Unfortunately I've spent years at the coal-face of trying to deliver leads and revenue whilst being help back by systems and tools. I know first hand that an 'open API' doesn't guarantee tech success! And automations? That's classic email marketing to me - I know how fundamental data quality, deliverability and building customer journeys are.
That’s why tech sits firmly in my proposition. When you align systems with strategy – and apply a marketing lens – tech stops being a frustration and starts fuelling revenue.
How I help
I approach tech strategy the same way I approach all planning – by aligning what you need to deliver with your business goals. Once that’s clear, I review your tech stack and identify any gaps or limitations that could hold you back.
Because I’m well-networked and keep up to date with the latest recruitment tech developments, I can advise, guide and introduce you to the suppliers that fit your business best. That saves you time shortlisting and means you invest only in the tools that support growth.
What I can deliver
Tech stack evaluations – reviewing your systems and aligning them to your business and growth goals
Tech stack integrations – making your website, CRM, BD tools and automations work seamlessly together
CRM migration planning – guiding you through the decisions, planning and supplier selection for a smooth move
CRM automations – building triggered email nurture sequences and customer journeys that improve engagement and conversion
Case study
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Testimonials
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Catherine is currently working with us as our fractional CMO and continues to be a brilliant partner. She’s sharp, experienced and full of ideas, helping us shape and evolve our brand strategy in a way that feels both authentic and ambitious.
Catherine has a great way of challenging our thinking in a constructive, collaborative way and she always brings clarity and focus to the conversation. She genuinely cares about getting it right and her impact is already clear in the direction we’re heading. A true pro and a pleasure to work with.
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When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understands the industry.
She's been a fantastic mentor to me personally. Rather than just 'doing it all', she's guided and supported me, helping me to grow throughout the journey.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.