About Boudicca Consulting
Why Boudicca?
The story of Britain's OG warrior queen isn't widely known. So, to very briefly summarise it - Boudicca was an Iceni queen circa AD60 who led the then warring tribes of East Anglia to fight together in an attempt to overthrow Roman occupation.
She very nearly did it too, completely destroying Colchester (then the capital), London and St Albans. The Romans did what they did best however, and eventually won. But not before her antics gained her legendary status.
You can find out more about her here if you wish! But now to... what has this got to do with recruitment marketing??
As well as being a badass, feminist inspiration, there's some common themes to Boudicca that suit my style, and which I think are pretty useful in marketing consulting.
My values
Leadership
Highly experienced in leading marketing teams and providing integral marketing support to stakeholders at all levels to help businesses grow.
Collaboration
I love bringing stakeholders together to achieve collective marketing goals. Obviously with Sales, as well as L&D, IT, Finance... whoever it takes.
I’m extensively networked across the industry and can connect you with the best in the business to help you build and execute your strategy.
Bold
I’m not afraid to challenge the status quo.
I’ll look at your business objectively - against your business goals and from a customer's point of view. I can advise on marketing spend and effectiveness, as well as budget savings.
Passion
I absolutely LOVE problem solving! I thrive in solving marketing challenges, and proving marketing’s contribution to real business impact.
ABOUT ME
Catherine Henderson
15 years leading recruitment marketing teams
20+ years B2B & B2C experience
Find me on LinkedIn here
Whilst I've spent the last 15 years in recruitment, I cut my teeth in travel, which provided invaluable exposure to B2C marketing, especially branding and customer-centricity.
I decided to specialise in B2B marketing because I love people - relationships, customers, working with sales people; I revel in the human and complex nature of marketing services.
In the recruitment industry, I went from global corporate, to boutique established brand, to a fast-scaling specialist business. All the while honing my leadership, communication and a revenue-focussed mindset.
Now, as a consultant, I have even more passion for the industry. I love bringing a wide variety of experiences to my clients to bring them best-in-class marketing, brand and tech solutions.