B2B supplier marketing
Marketing, brand and pipeline strategy for businesses who sell to the recruitment industry
Why B2B supplier support
If you sell into the recruitment industry, you’re selling to one of the most commercially minded B2B audiences out there. Founders, MDs, CEOs and COOs - fast-thinking decision-makers who care about pipeline, value and ROI.
I know this audience inside out. I’ve spent 15+ years building client acquisition strategies and pipeline for recruitment businesses - understanding how they buy, what they prioritise, and what makes them take action.
Before that, I spent 7 years in broader B2B marketing across multiple sectors. Pairing that with my deep recruitment experience means I bring major advantages to B2B suppliers targeting this industry.
How my recruitment marketing expertise helps
I take the same strategic, commercially-focused approach with suppliers as I do with recruitment agencies: aligning who you are, what you offer and the pipeline you want to build with the goals of your business.
From there, I create positioning, messaging and marketing strategies that cut through a crowded market - backed by insight from years spent generating demand, building client acquisition strategies and driving revenue for B2B audiences.
You get strategic clarity, hands-on support, and access to my network across the recruitment and supplier ecosystem.
What I deliver
Brand positioning and messaging – defining your value, differentiation and story in a way recruitment leaders instantly 'get'
Value proposition development – building compelling propositions grounded in the commercial realities of agency leadership
Marketing and pipeline strategy – revenue-driven plans focused on lead generation, client acquisition and long-term growth
Content and communication strategy – thought leadership and messaging that influence agency decision-makers and create demand
Tech and CRM alignment – ensuring your systems enable pipeline visibility, nurturing and conversion
Mentoring for in-house marketers – upskilling teams to confidently deliver strategy, campaigns and consistent communications
.png?width=406&height=597&name=Untitled%20design%20(1).png)
CASE STUDY
Avensys Tech
Kan Mallawathantri, Founder
IT Solutions business to the recruitment industry
Brand strategy & value proposition
Case study
Kate Byrom case study
Testimonials
There are so many wonderful things I could say about Catherine and her mentoring that it’s hard to know where to begin. Changing career direction late in life felt daunting — courses and textbooks may teach the theory, but they don’t really prepare you for the real-world practicalities of how to actually do the job. Catherine changed that for me. She brought marketing to life with real-world insight, warmth, and clarity, making me feel confident, and capable on my new career path.
Catherine has expertly guided me through every stage of developing comprehensive marketing strategies across the company’s multiple divisions. She has helped me apply my new knowledge in a structured, relevant, and impactful way — always reinforcing the importance of metrics and tracking. Her approach has shown me how to identify and celebrate wins, while also making real-time adjustments to stay proactive and fully in control of each campaign’s journey and overall success.
Catherine was brought into Primis as mentor to our Marketing Manager. She was fantastic and not only helped us build out a great strategy but was also a brilliant coach and added real day to day value. Happy to recommend.
.png)
When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understands the industry.
She's been a fantastic mentor to me personally. Rather than just 'doing it all', she's guided and supported me, helping me to grow throughout the journey.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.
I had organically been growing our brand, but didn't have a proper structure or strategy in place in order to start generating proper leads and revenue for the business. Catherine took me through each stage in shaping our overall marketing strategy, along with tangible goals to achieve throughout the year too. Her experience and guidance has set us up perfectly to be able to achieve our goals in terms of attracting leads and ultimately bringing in revenue.
Alongside the strategy work, Catherine has been a brilliant mentor for me. She always listens to any questions I have and helps me navigate solving any issues that arise. She also recommends any relevant training or events that she thinks will help me grow even further which I really appreciate. Our sessions are always so informative but fun too - she is a pleasure to work with!
Catherine is the best manager I could have asked for. She has supported both my professional and personal development in countless ways, boosting my confidence in myself and my marketing abilities.
What I appreciated the most about working with Catherine was the opportunity for my voice to be heard and the ability to lead on strategic projects myself. She truly pushed me to be the marketer I am today.
She is also a truly incredible marketing leader. Her strategic projects across content, SEO, email marketing, event marketing and brand, have taken our business and marketing team from strength to strength.
Catherine possesses all of the key attributes of a marketing leader - she's incredibly strategic, revenue focused and results orientated. As a manager, Catherine is empathetic, caring and really empowers you to do your best work and to own your area. I've really enjoyed working with Catherine and I hope our paths cross again professionally in the future!