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Why B2B supplier support

If you sell into the recruitment industry, you’re selling to one of the most commercially minded B2B audiences out there. Founders, MDs, CEOs and COOs - fast-thinking decision-makers who care about pipeline, value and ROI.

I know this audience inside out. I’ve spent 15+ years building client acquisition strategies and pipeline for recruitment businesses - understanding how they buy, what they prioritise, and what makes them take action.

Before that, I spent 7 years in broader B2B marketing across multiple sectors. Pairing that with my deep recruitment experience means I bring major advantages to B2B suppliers targeting this industry.

How my recruitment marketing expertise helps

I take the same strategic, commercially-focused approach with suppliers as I do with recruitment agencies: aligning who you are, what you offer and the pipeline you want to build with the goals of your business.

From there, I create positioning, messaging and marketing strategies that cut through a crowded market - backed by insight from years spent generating demand, building client acquisition strategies and driving revenue for B2B audiences.

You get strategic clarity, hands-on support, and access to my network across the recruitment and supplier ecosystem.

What I deliver

   Brand positioning and messaging – defining your value, differentiation and story in a way recruitment leaders instantly 'get'


 Value proposition development – building compelling propositions grounded in the commercial realities of agency leadership


  Marketing and pipeline strategy – revenue-driven plans focused on lead generation, client acquisition and long-term growth

 Content and communication strategy – thought leadership and messaging that influence agency decision-makers and create demand


 Tech and CRM alignment – ensuring your systems enable pipeline visibility, nurturing and conversion 


 Mentoring for in-house marketers – upskilling teams to confidently deliver strategy, campaigns and consistent communications 

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CASE STUDY

Avensys Tech

Kan Mallawathantri, Founder

IT Solutions business to the recruitment industry

Brand strategy & value proposition

I connected with Catherine through the recruitment industry supplier network, and during our conversations, I confided in her about my difficulties in presenting myself effectively to recruitment businesses.
 
I had been dissatisfied with my website, marketing, and sales messages for a while, and wanted to re-position these in line with the "Kan" brand and vision. As a supplier in the industry, what I needed most was the insights from someone experienced in the field on how to sell into the industry and position myself effectively.
 
Catherine quickly identified that I was missing a value proposition and pointed out a gap in my brand strategy, something I hadn't realised I needed. She thoroughly reviewed my existing brand values and communications and interviewed me to grasp my frustrations and my vision for Avensys, including how I wanted to position the company.
 
Her response was spot-on. She delivered a comprehensive brand framework, a tone of voice guide, a new strapline, and several brand statement frameworks for me to use across different channels moving forward. This has been invaluable in shaping our brand's future direction.
 
Catherine has been all ears for me too, and it was easy to work with her.

Case study

Kate Byrom case study

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Testimonials

Harry 2 D (1)

I'm a founder of a B2B SaaS company and reached out to Catherine to get advice on how to scale my marketing to best connect with my target market.

She has given me insights that have shaped the overall strategy of my marketing and I'm already seeing people connect with my messaging. I'd highly recommend anyone in the tech space working with her and listening to what she has to say; there's a lot of wisdom and experience there.

Harry, Founder Two Dot

Find out how I can support you

Contact me for a no-strings chat to discuss where your business is at, and what you're thinking in terms of marketing.

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