Marketing mentoring
Leading your in-house marketing resource
Maximise your marketing investment
You've invested in marketing headcount because you know that marketing is important. However, often recruitment agencies hire junior marketers because they're affordable. I get it, few SME agencies can afford a full-time Marketing Director.
Having junior marketers led by Sales directors can be challenging at times for all parties. Misalignment easily creeps in, and you don't want to lose your investment because they crave more marketing support and direction.
What you need is marketing leadership - but that costs right?
Marketing mentoring provides the benefit of your marketers being led by an experienced manager without the cost of hiring senior headcount.
I ensure your marketer(s) are aligned to your business goals, and have the soft and technical skills in place to deliver – whilst giving them invaluable training and support.
Through a structured mentoring programme, I upskill and empower your marketers to create and execute their own marketing strategy and plan, tailored to your business. This way, leaders benefit from my fractional CMO expertise, while their marketers grow in confidence and capability to deliver lasting impact.
Benefits for mentees
Learn how to create a marketing strategy aligned to your business goals
Build a practical marketing plan you can deliver with confidence
Develop soft and technical skills – from stakeholder management to campaign execution
Develop measurement and ROI frameworks that measure your impact
Feel supported by a senior marketing leader who’s invested in your success
Ongoing monthly support to steer you through project execution
Case study
Kate Byrom case study
Testimonials
There are so many wonderful things I could say about Catherine and her mentoring that it’s hard to know where to begin. Changing career direction late in life felt daunting — courses and textbooks may teach the theory, but they don’t really prepare you for the real-world practicalities of how to actually do the job. Catherine changed that for me. She brought marketing to life with real-world insight, warmth, and clarity, making me feel confident, and capable on my new career path.
Catherine has expertly guided me through every stage of developing comprehensive marketing strategies across the company’s multiple divisions. She has helped me apply my new knowledge in a structured, relevant, and impactful way — always reinforcing the importance of metrics and tracking. Her approach has shown me how to identify and celebrate wins, while also making real-time adjustments to stay proactive and fully in control of each campaign’s journey and overall success.
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When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understands the industry.
She's been a fantastic mentor to me personally. Rather than just 'doing it all', she's guided and supported me, helping me to grow throughout the journey.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.
I had organically been growing our brand, but didn't have a proper structure or strategy in place in order to start generating proper leads and revenue for the business. Catherine took me through each stage in shaping our overall marketing strategy, along with tangible goals to achieve throughout the year too. Her experience and guidance has set us up perfectly to be able to achieve our goals in terms of attracting leads and ultimately bringing in revenue.
Alongside the strategy work, Catherine has been a brilliant mentor for me. She always listens to any questions I have and helps me navigate solving any issues that arise. She also recommends any relevant training or events that she thinks will help me grow even further which I really appreciate. Our sessions are always so informative but fun too - she is a pleasure to work with!
Catherine is the best manager I could have asked for. She has supported both my professional and personal development in countless ways, boosting my confidence in myself and my marketing abilities.
What I appreciated the most about working with Catherine was the opportunity for my voice to be heard and the ability to lead on strategic projects myself. She truly pushed me to be the marketer I am today.
She is also a truly incredible marketing leader. Her strategic projects across content, SEO, email marketing, event marketing and brand, have taken our business and marketing team from strength to strength.
Catherine possesses all of the key attributes of a marketing leader - she's incredibly strategic, revenue focused and results orientated. As a manager, Catherine is empathetic, caring and really empowers you to do your best work and to own your area. I've really enjoyed working with Catherine and I hope our paths cross again professionally in the future!