Brand
Brand strategy that's authentic, powerful, and built for growth
What is brand strategy?
Your brand is more than your logo or LinkedIn banner. It's the story you tell, the values you live by, how you want your customers to feel about you, and your positioning in your market.
I've been a brand-led marketer since I started my career in travel. I learned the difference between blending in and standing out whilst working for a challenger brand in the industry - where every detail, from the colours to the customer experience, told the same story.
Great brands aren't just creative - they're strategic. Every element has a purpose, a direction, a goal. I build brands by getting under the skin of who you are and where you're heading, and craft a brand strategy that you're proud of - and wins in your market.
Why businesses invest in their brand
Most businesses get tired of their brand identity over time - fashions change, people change, your business moves on.
A strong brand doesn’t just look good however – it gives your business pride, clarity and consistency. It’s the foundation that shapes how clients, candidates and your own people see you.
Get it right, and it becomes the compass for every piece of marketing, every conversation, and every decision. Brand strategy is as important to me in producing meaningful marketing strategy as understanding your business goals.
What I can deliver
Brand strategy – purpose, vision, and values frameworks that reflect who you are to your customers
Brand identity – guidelines and creative assets from logos to websites to LinkedIn banners
Content strategy – how to bring your brand to life through the words and stories you tell
Brand guidance – I act as your brand sounding board, helping you protect and strengthen it across everything you do
Case study
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Testimonials
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Catherine is currently working with us as our fractional CMO and continues to be a brilliant partner. She’s sharp, experienced and full of ideas, helping us shape and evolve our brand strategy in a way that feels both authentic and ambitious.
Catherine has a great way of challenging our thinking in a constructive, collaborative way and she always brings clarity and focus to the conversation. She genuinely cares about getting it right and her impact is already clear in the direction we’re heading. A true pro and a pleasure to work with.
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When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understands the industry.
She's been a fantastic mentor to me personally. Rather than just 'doing it all', she's guided and supported me, helping me to grow throughout the journey.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.