---
title: Marketing & Brand Kickstarter
description: One-day brand & proposition workshop for solo and start-up recruitment businesses. Get clear on your value, sharpen your messaging, and sell with confidence.
---
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# Marketing & Brand Kickstarter
Leading your sales story (without the full strategy price tag)
[know more](https://www.hubspot.com/)
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- Strategy
## **For recruitment solo's and start-ups**
If you’re a new business or a tiny team of 1-2 heads in a brutally competitive market, you don’t need a 40-page marketing strategy right now. You need clarity:
- What you do (in plain English)
- Why you’re different (and why anyone should care)
- How to communicate it confidently on your website, in emails, and in the “so… what do you do?” moments
- And you need it FAST - recruitment waits for no one!
### A one-day brand & proposition strike
The Marketing & Brand Kickstarter is a fast, focused workshop designed to sharpen how you position, describe and sell your business - without the weight or cost of a fuller strategic marketing strategy before you need one.
This is perfect if you're just starting out and thinking, "how do I build a brand"? Or for small, lifestyle businesses that have found themselves struggling to articulate what you've become - you know that point after 2-3 years where you stop and have to re-assess what you actually sell?
### What you'll walk away with
Brand framework foundations - who you are, what you stand for, what you're known for
Brand identity guidance - direction on look and tone - so you feel less AI-vanilla
Value proposition - your 'why buy you'; compelling, and succinct
Elevator pitch - a snappy, empowering version to be proud of
Brand statements - a range of consistent messaging for use across your website, LinkedIn, outreach and socials
Content ideas - a practical brainstorm of ideas for where to show up, what to say, and how to build visibility and pipeline
## Kickstarter case study
## Caldicott Consulting
Transforming a generic IT services business into a recruitment tech specialist that people want to work with
[Find out](https://boudiccaconsulting.co.uk/marketing-kickstarter-case-study?hsLang=en)
#### How it works
##### Prep
You'll complete a Kick-Off doc so our session is focused and productive
##### Kickstarter Day
Ideally F2F (but if not calls work) - we work through your offer, audience, differentiation and messaging together.
##### Your instant-use pack
I follow-up with your deliverables either on the same day (if F2F) or via calls and sign-off.
## Testimonials
One of those recommendations I'm more than happy to give...Catherine is one of the good ones!!
Having been in and around recruitment for 20 ish years and grown a brand from scratch already I was determined to do the leg work for a new brand we're bringing to market...until I hit a dead end!
Didn't hesitate to reach out to Catherine, she'd initially come recommend to me by multiple people I trust in my network, to see if she could help...which is where her 'Brand kickstarter' package was perfect.
I had the ideas and thought it was nearly there, but it really wasn't!!!
Catherine gave everything clarity. She was an amazing bouncing board for my thinking, particularly with her depth of recruitment industry experience, and pulled everything together. I've got a clear offering, sharp vision and actions for what next
If you think you need help but aren't sure or are like me and think you have it covered but are a little stuck...call her...that's where this kickstarter offering is perfect in my eyes!!
Chris, Founder SisuPeople
Working with Catherine at Boudicca was a genuinely transformative experience for Caldicott Consulting. My services had grown organically, and the story I was telling no longer reflected the business I was actually running.
Thanks to Catherine’s work, Caldicott Consulting now has a clear, sellable proposition that makes sense immediately to prospective clients. The improved branding and messaging have given me renewed confidence in how I present the business, and it’s far easier for others to quickly understand what we do, who we help, and why it matters. I’d highly recommend Catherine to any founder or consultant who knows they deliver real value, but needs help expressing it clearly and effectively.
Richard, Founder Caldicott Consulting
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I'm a founder of a B2B SaaS company and reached out to Catherine to get advice on how to scale my marketing to best connect with my target market.
She has given me insights that have shaped the overall strategy of my marketing and I'm already seeing people connect with my messaging. I'd highly recommend anyone in the tech space working with her and listening to what she has to say; there's a lot of wisdom and experience there.
Harry, Founder Two Dot
## Find out how I can support you
Contact me for a no-strings chat to discuss where your business is at, and what you're thinking in terms of marketing.
[Call me](tel:+447843433078) [Email](mailto:catherine@boudiccaconsulting.co.uk)
[](https://www.hubspot.com/)
Leading your marketing charge with Fractional CMO, marketing strategy and mentoring services
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### Quick links
- [About](https://boudiccaconsulting.co.uk/about)
- [Strategy](https://boudiccaconsulting.co.uk/strategy)
- [Mentoring](https://boudiccaconsulting.co.uk/mentoring)
- [Fractional CMO](https://boudiccaconsulting.co.uk/fractionalcmo)
###### Get In Touch
07843 433 078
[catherine@boudiccaconsulting.co.uk](mailto:catherine@boudiccaconsulting.co.uk)
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