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For recruitment solo's and start-ups

If you’re a new business or a tiny team of 1-2 heads in a brutally competitive market, you don’t need a 40-page marketing strategy right now. You need clarity:

  • What you do (in plain English)
  • Why you’re different (and why anyone should care)
  • How to communicate it confidently on your website, in emails, and in the “so… what do you do?” moments
  • And you need it FAST - recruitment waits for no one!

A one-day brand & proposition strike

The Marketing & Brand Kickstarter is a fast, focused workshop designed to sharpen how you position, describe and sell your business - without the weight or cost of a fuller strategic marketing strategy before you need one.

This is perfect if you're just starting out and thinking, "how do I build a brand"? Or for small, lifestyle businesses that have found themselves struggling to articulate what you've become - you know that point after 2-3 years where you stop and have to re-assess what you actually sell?

What you'll walk away with

   Brand framework foundations - who you are, what you stand for, what you're known for
   Brand identity guidance - direction on look and tone - so you feel less AI-vanilla
   Value proposition - your 'why buy you'; compelling, and succinct

   Elevator pitch - a snappy, empowering version to be proud of
   Brand statements - a range of consistent messaging for use across your website, LinkedIn, outreach and socials
  Content ideas - a practical brainstorm of ideas for where to show up, what to say, and how to build visibility and pipeline

How it works

prep
Prep

You'll complete a Kick-Off doc so our session is focused and productive

Kickstarter
Kickstarter Day

Ideally F2F (but if not calls work) - we work through your offer, audience, differentiation and messaging together. 

follow up pack
Your instant-use pack

I follow-up with your deliverables either on the same day (if F2F) or via calls and sign-off. 

Testimonials

Harry 2 D (1)

I'm a founder of a B2B SaaS company and reached out to Catherine to get advice on how to scale my marketing to best connect with my target market.

She has given me insights that have shaped the overall strategy of my marketing and I'm already seeing people connect with my messaging. I'd highly recommend anyone in the tech space working with her and listening to what she has to say; there's a lot of wisdom and experience there.


Harry, Founder Two Dot

Find out how I can support you

Contact me for a no-strings chat to discuss where your business is at, and what you're thinking in terms of marketing.

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