Recurring Revenue Blueprint
From contingent recruiter to strategic talent partner
The recruitment model is under pressure
Contingent recruitment is dying: competition, TAs, AI, cost pressures, unpredictable pipeline, and recruiters working roles for free.
But businesses still need to hire. They don't want cold sales processes with limited guarantees.
What they need are strategic partners that understand their workforce, their hiring challenges, and long-term needs.
Many agencies are seeing either their models eroded, or their clients demanding more. We're at the perfect time to evolve recruitment's offering.
The agencies that win will look different
Forward thinking recruitment businesses are shifting towards:
Subscription-based hiring models
Workforce planning retainers
Embedded talent partnerships
Advisory and talent strategy services
They're benefitting from stickier client relationships, creating:
Services clients commit to — not just placements
Predictable recurring revenue
Stronger, longer-term client relationships
Higher-margin, more scalable growth
The Recuring Revenue Blueprint brought to you by NorthStar People & Boudicca
I'm working with Miles Lloyd's already successful productisation programme to provide an all-encompassing roadmap design to help you:
- design new talent services
- build commercially viable pricing models
- position your business as a strategic partner
- successfully take these services to market
This isn't just theory - it's hands-on transformation programme to take you from contingent recruiter - to a strategic talent partner.
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Testimonials
When Catherine joined 3Search, our marketing was almost non-existent. We had organically grown a solid brand but there was no strategy in place. During her role with 3Search, Catherine drove this across key channels such as Events, Digital and Content.
She, along with her team, have driven significant MQL's generating hundreds of thousands of pounds of revenue and set us up as the clear market leader in our space.
I have no doubt Catherine would be an asset to any organisation looking to do similar.
Catherine really is a powerhouse of marketing prowess! Her ability to analyse and plan to meticulous detail really is astounding, and what she doesn't know - isn't worth knowing. There aren't many marketers who have a solid grasp on SEO, but Catherine is one of them!
Aside from her knowledge and obvious skill, she is an absolute pleasure to with. She listens well, executes when necessary and has impeccable communication.
Having collaborated with Catherine on numerous projects over the years, I am continually impressed by her exceptional ability to identify opportunities for generating B2B leads.
Her strategic approach and unwavering focus on achieving the end goal of attracting high-quality leads to drive revenue are truly remarkable. Catherine's skills and foresight are invaluable assets to every project she undertakes.
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When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understand the industry.
Catherine has been nothing short of incredible throughout the entire process. She's worked closely with me to shape our marketing strategy, refine our positioning, and sharpen our messaging, ensuring everything aligns seamlessly with our new vision for Revoco.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.
The Recurring Revenue Blueprint process
The blueprint combine's NorthStar People's commercial strategy and business model design, with Boudicca's brand positioning and go-to-market strategy to guide you through from inception to launch. We've broken down the end-to-end process into 5 easy to digest modules. You're free to move your business though as many or few of the modules that you feel you need, and at the speed that suits you.
The 5-step process:
1. Recurring Revenue Diagnostic
This is your kick-off to becoming a strategic talent partner. Via a 90-minute deep-dive call we assess your commercial and market positioning and provide you with a clear roadmap of where you could head, what may need fixing first, and a recommendation of how to get there.
We cover: revenue analysis, client mapping, value proposition analysis.
You're free to take the written report back to your business, or to continue with us to the build phase, at your own pace.
Price £490
2. Design & Build
This is the core module of the programme - where we get to develop your new service offering. Miles develops your product suite and defines the commercial models. Whilst Catherine builds the branding - the naming, value proposition and brand and sales messaging.
Price £2,000
3. Market testing & Validation
It can be helpful to test your new service offering on a select group of clients and prospects before launching to your wider market. Miles is an expert in Kano Analysis and uses it to explore customer needs and recommendations.
We can then refine the full offering and value proposition based on real-world feedback.
Price: £1,800
4. Sales enablement & Training
Selling strategic talent services is very different to selling contingent recruitment. Prepare your consultants by providing them with expert training on the features and benefits, coaching for value-driven conversations and embed a consultative sales approach.
Price £500
5. Go-to-market and Launch plan
You've developed your new service offerings, validated it with a select group of customers, and prepared your business. Now it's time to launch your new business proposition to your wider market!
Catherine will guide your on updates to make to your website and sales collateral. And will provide you with a fully scoped communications and launch plan.
Price: £1,200