Marketing strategy
A marketing plan of action aligned to long-term business goals
What is marketing strategy?
You have a business strategy, no doubt. Goals, plans... know where you're going and what you want to achieve? All recruitment agencies' goals break down further than 'just make money'. Where, how? What is going on in your market? How can you be competitive?
The fact is, a lot of decisions made in a sales business concern marketing thinking. Sales and marketing are intrinsically linked to the overall customer experience, and planning for them properly, even at the start, can help you maximise investment and save time in the long-run.
How marketing can help your business make money
Provide client pipeline
Generate candidates
Maximise technology
Add value to your consultants
Testimonials
When Catherine joined 3Search, our marketing was almost non-existent. We had organically grown a solid brand but there was no strategy in place. During her role with 3Search, Catherine drove this across key channels such as Events, Digital and Content.
She, along with her team, have driven significant MQL's generating hundreds of thousands of pounds of revenue and set us up as the clear market leader in our space.
I have no doubt Catherine would be an asset to any organisation looking to do similar.
Catherine really is a powerhouse of marketing prowess! Her ability to analyse and plan to meticulous detail really is astounding, and what she doesn't know - isn't worth knowing. There aren't many marketers who have a solid grasp on SEO, but Catherine is one of them!
Aside from her knowledge and obvious skill, she is an absolute pleasure to with. She listens well, executes when necessary and has impeccable communication.
Having collaborated with Catherine on numerous projects over the years, I am continually impressed by her exceptional ability to identify opportunities for generating B2B leads.
Her strategic approach and unwavering focus on achieving the end goal of attracting high-quality leads to drive revenue are truly remarkable. Catherine's skills and foresight are invaluable assets to every project she undertakes.
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When we decided to reposition and rebrand Revoco, we knew we needed the expertise of an experienced recruitment marketer who truly understand the industry.
Catherine has been nothing short of incredible throughout the entire process. She's worked closely with me to shape our marketing strategy, refine our positioning, and sharpen our messaging, ensuring everything aligns seamlessly with our new vision for Revoco.
I'd highly recommend Catherine to any recruitment business looking for a strategic, hands on marketer to elevate their brand and marketing.
How my marketing strategy projects work
Marketing strategy isn’t a document you file away. It’s a decision-making framework that shapes where you invest, what you prioritise, and how marketing drives revenue.
My strategy projects are structured, research-led and commercial. They connect brand, marketing, tech and measurement – so you know exactly what to do, why you’re doing it, and how it contributes to growth.
My step-by-step guide:
- Business data and research - a qualitative and quantitative deep-dive into where you are now - commercially, operationally, and marketing-wise (of course)
- Brand audit - I firmly believe in brand direction being woven into the strategy from the start
- Goal setting - marketing goals are created directly from your business strategy - so they're measurable and meaningful
- SWOT and evaluation - I step back and assess all your internal information against your market and competitive landscape
- Measurement framework - KPIs, marketing attribution and profit modelling built from the start - not once you're looking at results
- Tactics and marketing plan - only once the foundations are in place can we start delving into a mapped-out marketing plan
- Resource and budget planning - the who, how and how much of the strategy execution