Fractional CMO
Marketing leadership at a fraction of the cost
What is a fractional CMO?
Most recruitment businesses can't afford a full-time CMO, nor need one. You've invested in marketing however - a website, database, advertising, automation, maybe some in-house resource... Do you have the marketing leadership skills in your organisation to maximise the effectiveness of your investment - and to help you plan for future growth?
A fractional CMO is essentially a part-time marketing Chief Marketing Officer. If employed at the start of your marketing investment, you can be confident that future spend will be aligned to your business goals. But even if you've already started embedding marketing in to your growth plans, the role of a Fractional CMO is to strategise, advise, challenge and mentor.
Marketing is a process
